Adidas AG is a German international firm, founded as well as headquartered in Herzogenaurach, Germany, that layouts and also manufacture shoes, clothes as well as devices. It is the largest sports apparel producer in Europe, and the 2nd largest worldwide, after Nike. It is the holding business for the Adidas Group, which consists of the Reebok sports apparel company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology firm. Adidas' income for 2018 was noted at EUR21.915 billion.
The firm was begun by Adolf Dassler in his mother's residence; he was joined by his older sibling Rudolf in 1924 under the name Gebrüder Dassler Schuhfabrik ("Dassler Brothers Shoe Manufacturing Facility"). Dassler helped in the growth of spiked running shoes (spikes) for several athletic contests. To enhance the high quality of spiked sports shoes, he transitioned from a previous version of heavy metal spikes to making use of canvas and also rubber. Dassler convinced U.S. sprinter Jesse Owens to use his hand-made spikes at the 1936 Summer season Olympics. In 1949, complying with a malfunction in the connection between the bros, Adolf produced Adidas, as well as Rudolf, established Puma, which became Adidas' organization competitor.
The 3 red stripes are Adidas' identification mark, having been utilized on the company's garments as well as shoe layouts as an advertising and marketing help. The branding, which Adidas got in 1952 from Finnish sports firm Karhu Sports for the equivalent of 1,600 euros as well as 2 bottles of whiskey, came to be so successful that Dassler explained Adidas as "The three red stripes business".