ASOS plc is a British online fashion and also a cosmetic merchant. The firm was founded in 2000 in London, mostly aimed at young adults. The internet site markets over 850 brands in addition to its own series of clothing and also accessories, as well as ships to all 196 nations from fulfillment centers in the UK, USA, and Europe.
ASOS initially represented AsSeenOnScreen with the tagline "Get what you see on film as well as TELEVISION" because it exclusively sold imitations of clothing from those tools (for instance, Brad Pitt's red leather jacket from the 1999 movie Fight Club). However, it no longer has that significance as well as is normally stylized as an uppercase phrase, although the company's logo design represents it in a lower instance.
ASOS's head offices remain in Camden Community, at Greater London Home with added workplaces in Berlin as well as Birmingham. As of 2013, their main fulfillment center is in Barnsley, South Yorkshire, where they use 3,500 workers. The consumer care department is based in Leavesden, near Watford, in southwest Hertfordshire.
The Danish company Bestseller A/S, possessed by the service tycoon Anders Holch Povlsen, is ASOS's biggest stakeholder, with a 26% share.
In January 2021 ASOS plc submitted a bid to Deloitte on 18 January to get the Topshop, Topman, Miss Selfridge, and also HIIT brand names from the fallen short Arcadia Team. On 1 February it was introduced that ASOS had been successful, bidding process versus companies including Frasers Team and consortiums of Next and Davidson Kempner, and Genuine Brand Names and JD Sports. The offer finalized on 4 February 2021 with the brands, ₤ 300 million of stock, and also 300 Arcadia staff members moving to ASOS. The associated shops were not included in the sale and also will be shut.