Bershka was created in 1998 as a new brand name of the Spanish group Inditex
Bershka presents itself as a recommendation point for fashion targeting this significantly requiring public as well as, in simply 2 years, has consolidated its brand image in 100 stores; Today, after 18 years, the chain has greater than 1000 shops in over 70 markets, with sales that stand for 9% of the total profits for the whole group.
Bershka shops are identified throughout the world by their strategic location as well as well-detailed design. The establishments are converted into large trend-setting displays with a carefully analyzed photo prolonging from the windows to the setup of the goods inside. Bershka selects the very best commercial sites in each city and positions itself in the most significant areas of the major mall. One-of-a-kind structures are often selected, which the Bershka architectural workshop refurbishes and adjusts to its brand name image and approach.
Bershka's public is characterized by adventurous youths, who know the latest trends and are interested in music, social networks, and new technologies.
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