Lego is a line of plastic construction playthings that are produced by The Lego Group, a privately held business based in Billund, Denmark. The company's front runner product, Lego, consists of otherwise colored interlocking plastic blocks coming with an array of gears, figurines called Minifigures, as well as various other components. Lego pieces can be assembled as well as attached in many ways to build items, consisting of lorries, structures, as well as working robotics. Anything constructed can be uncoupled once again, and also the pieces recycled to make brand-new points.
The Lego Group started manufacturing the interlacing plaything bricks in 1949. Motion pictures, video games, competitors, and also 8 Legoland theme park have actually been developed under the brand name. As of July 2015, 600 billion Lego parts had been produced.
In February 2015, Lego replaced Ferrari as Brand name Financing's "globe's most effective brand name". They were at placement 378 in Brand Finances worldwide brand name ranking, 2021 on setting 366.